Customer Research

Help Us Understand What Matters Most When Hiring a Painting Company

We're gathering honest feedback from homeowners and business owners to better understand what builds trust, what causes hesitation, and what matters most when choosing a painting service.

Takes 3–5 minutes
Anonymous & voluntary
For U.S. homeowners & businesses

Why Your Feedback Matters

Your answers help us improve how painting companies communicate, deliver, and earn trust with their customers.

Improve customer experience

We want every interaction with a painter — from the first call to the final walk-through — to feel clear, respectful, and professional.

Understand what people really care about

Price, quality, communication, trust — your perspective tells us what truly drives the decision before someone hires.

Learn what builds confidence

We're studying what makes homeowners and business owners feel safe choosing one painter over another.

Raise the bar for the industry

Honest answers help us improve communication, service quality, and transparency across the board.

About You
1

Have you ever hired a painting company before?

2

In which situation would you be most likely to hire a painter?

3

What type of painting service would you be most likely to hire?

What Matters Most
4

What matters most when choosing a painting company?

Select up to 3

5

What would make you trust a painting company more?

Select all that apply

6

If you were comparing two painting companies, what would make you choose one over the other?

Red Flags & Hesitations
7

What would make you decide NOT to hire a painting company?

Select all that apply

8

What are the biggest red flags when speaking with a painter or painting company?

9

Have you ever decided not to hire a company even if the price was good? Why?

Building Confidence
10

What gives you the most confidence before hiring a painter?

Choose up to 3

11

How important are online reviews in your decision?

12

How important is having a professional website or landing page?

13

How important is a fast response after requesting an estimate?

14

Would you feel more comfortable hiring a company that is licensed and insured?

15

When hiring a painter, what matters most to you?

16

If a company charges more, what would justify the higher price?

Select all that apply

In Your Own Words
17

What helps you feel ready to move forward and book the service?

18

In your opinion, what does an excellent painting company do differently?

19

What is the single most important factor in your decision to hire a painter?

20

Is there anything else a painting company could do to earn your trust?

Your Information

Your Information

Please share your name so we know who responded. Phone and email are optional.

Thank you for sharing your honest feedback.

Your Privacy & Participation

This survey is for research purposes only. Your responses help us better understand customer expectations in the painting industry. Participation is quick and entirely voluntary, and any personal details you choose to share are optional.